Delivering findings and assets
What we did
For the final deliverable, my team and I documented all of the findings and recommendations from our three rounds of research to inform any future product strategy and design. Included was a high level customer journey to illustrate the value of the product and how it could be used. To accompany this documentation, we designed and annotated high fidelity wireframes of key screens of the product; showing how the content or information would change or scale depending on where the customer was within the shopping flow.
Our client was extremely happy and impressed with the results of our effort. And, being backed by a number of qualitative research methods, could be used as a strong foundation to inform the creation of a new product.
Much of what we learned is about how a Financial Service provider can extend its relationship with customers into the retail experiences in ways that are credible and offer clear user value.