I am an accomplished Principal Designer with 10 years of experience delivering best-in-class user experiences across B2C, B2B, internal tools and SaaS products. My background includes leading design initiatives at Fortune 100 corporations (Walmart, Verizon), contributing to innovative solutions for financial clients (American Express, Capital One), and scaling product design in fast-paced startup environments (Paladin).

I thrive at the intersection of strategy, innovation, and execution—driving user-centered design solutions that elevate experiences and create business value. My expertise encompasses crafting north star frameworks, fostering systems thinking, and leading high-impact design initiatives that drive business transformation. Whether building 0-1 products or optimizing existing ones, I excel at rallying cross-functional teams around a shared vision and leveraging design to influence decision-making.

My customer-centered design approach is grounded in human needs and motivations to evoke emotions, influence behaviors, and inspire action. Most recently, I led a large stakeholder group at Walmart to develop a new, AI-powered Associate Listening program designed to empower store managers to view and act on feedback and improve store performance.